The London Lash Story
Hello Lash Queens! Want to know more about London Lash? Grab a cup of tea and read on to learn the unique STORY of our brand’s origin and the VALUES that have been with us since the beginning!
Discover how we’ve been helping empower and enhance beauty around the world one eyelash at a time and find out more INTERESTING FACTS about London Lash, our employees and our products!
PASSIONATE ABOUT LASHES
Developed by Lash Technicians for Lash Technicians, lashes are always on our minds and on our lips! We eat, breathe and sleep lashes to ensure our passion is paramount in all we do. Whether you are speaking to our team via email, on the phone or through social media, we pride ourselves on our in-depth knowledge and second-to-none expertise.
WE CARE, WE INSPIRE, WE SUPPORT
London Lash is more than just a brand, we are a family. That’s why it has always been our mission to care, inspire and support. Regardless of whether you are an employee, a customer, client or partner – we put our family first and welcome everyone into the lash community with open arms and fabulous lashes!
LONDON BY NAME, LONDON BY NATURE
Born from the ambitious, glamorous and rebellious attitude of London, London Lash embraces the iconic individuality of London Town. From the fierce females strutting along Bond Street in red-soled shoes, to the party girls of Soho rocking out to The Rolling Stones, we are constantly inspired by the rich diversity of our hometown.
IT ALL STARTED IN 2014...
After gaining popularity on social media, our CEO and Founder Hanna Putjato started receiving requests from technicians to teach the popular “Russian Volume”. Rejection from already recognised beauty training academies drove Hanna to create her own Beauty Guild accredited courses.
THE RISK THAT PAID OFF!
Hanna recognised that her students needed a variety of products to kickstart their lash careers. Buying single lash kits from big brands was becoming expensive! After careful consideration, Hanna took the risk of borrowing £8,000 to invest in sourcing eyelash products and tools – the rest, as they say, is history!
THE BIRTH OF LONDON LASH
Solely juggling eBay orders, training courses and lash appointments whilst also building a website, Hanna decided it was time to hire her first members of staff. After hiring four lash technicians, Hanna branded the business Lady Lash which was soon to be rebranded London Lash-the brand you all know and love today!
FROM LONDON TOWN TO THE REST OF THE WORLD
Hanna’s growing popularity alongside that of her brand, saw her invited to judge and speak at professional lash events around the world! This inspired Hanna to launch her own lash competition in London -“Lash Battle”- which has had participants from more than 20 European countries year after year!
LONDON LASH TODAY
London Lash has turned from a home based lash business into a HUGE family with more than 40 employees and 50 partners – AND we are still growing!We continue to care, support, inspire and pave the way for established and future lash technicians around the globe with our pioneering products and trainings.
NO ANIMAL TESTING
London Lash are proud to state that we do not perform, nor do we commission any third parties to test any of our products or ingredients on animals.